Ecommerce Mobile Applications

Introduction

A leading daily deals platform in the UK aimed to increase user engagement and accessibility by creating a mobile app. This case study explores how the client successfully leveraged mobile technologies to enhance the user experience and expand their customer base.

Challenges

The company traditionally offered deals through their website but reaching a wider audience and fostering consistent engagement proved challenging. Users needed a convenient way to browse and purchase deals on the go. The company also wanted clients to have a smooth purchase experience on special days like Black Friday, Thanks giving Day, and Christmas among others.

Solution

The iOS and Android apps addressed this need by providing a user-friendly feature rich platform

Features

Feature-rich eCommerce Mobile Apps offering seamless navigation, advanced search capabilities, personalized recommendations, secure payment options, real-time inventory updates, detailed product descriptions, customer reviews, order tracking, to ensure an engaging and convenient shopping experience for users.

 

Browsing daily deals
Browsing daily deals

Users can explore a wide range of categories like travel, shopping, restaurants, and activities.

Location-based offers
Location-based offers

“Deals Near You” allows users to discover local deals and experiences.

Seamless purchase process
Seamless purchase process

Purchasing deals directly within the app simplifies the transaction with various payment gateways like Braintree for Card, Gpay, Apple Pay, PayPal and Pay in 3 options for Klarna, ClearPay.

Voucher redemption
Voucher redemption

Users can easily redeem vouchers directly through the app at merchants.

Push notifications
Push notifications

Stay informed about new deals and promotions through alerts.

VIP Customers
VIP Customers

Providing users with special VIP benefits by paying little extra at the time of deal purchase.

Results

Mobile apps have significantly boosted user engagement and brand reach by 15%.

App Store Rating

4.5

(142k ratings)

Google Play Rating

4.7

(55k reviews)

Increased User Base

Increased User Base

The apps have facilitated a wider audience by providing a convenient mobile platform.

Enhanced Engagement

Enhanced Engagement

Features like push notifications, Applink/Universallink and in-app browsing have encouraged users to actively seek out deals.

Simplified Purchases

Simplified Purchases

A streamlined purchase process within the app has likely led to higher conversion rates and increased revenue by 30%.

Improved Customer Experience

Improved Customer Experience

Overall convenience and accessibility have likely resulted in increased customer satisfaction.

Mobile-first approach

Mobile-first approach

Catering to users on-the-go lifestyle is crucial in today’s mobile-centric world.

Location-based personalization

Location-based personalization

Leveraging location services enhances user experience by presenting relevant deals.

Seamless transactions

Seamless transactions

Simplifying the purchase and redemption process is essential for driving conversions.

Push notifications

Push notifications

Targeted notifications keep users informed and engaged with the latest offerings.

By prioritizing mobile accessibility and a user-friendly experience, the mobile apps have become a vital tool for deal seekers. This case study demonstrates the power of mobile technology in driving engagement and expanding customer reach for businesses in the daily deals space.

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