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A leading daily deals platform in the UK aimed to increase user engagement and accessibility by creating a mobile app. This case study explores how the client successfully leveraged mobile technologies to enhance the user experience and expand their customer base.
The company traditionally offered deals through their website but reaching a wider audience and fostering consistent engagement proved challenging. Users needed a convenient way to browse and purchase deals on the go. The company also wanted clients to have a smooth purchase experience on special days like Black Friday, Thanks giving Day, and Christmas among others.
The iOS and Android apps addressed this need by providing a user-friendly feature rich platform
Feature-rich eCommerce Mobile Apps offering seamless navigation, advanced search capabilities, personalized recommendations, secure payment options, real-time inventory updates, detailed product descriptions, customer reviews, order tracking, to ensure an engaging and convenient shopping experience for users.
Users can explore a wide range of categories like travel, shopping, restaurants, and activities.
“Deals Near You” allows users to discover local deals and experiences.
Purchasing deals directly within the app simplifies the transaction with various payment gateways like Braintree for Card, Gpay, Apple Pay, PayPal and Pay in 3 options for Klarna, ClearPay.
Users can easily redeem vouchers directly through the app at merchants.
Stay informed about new deals and promotions through alerts.
Providing users with special VIP benefits by paying little extra at the time of deal purchase.
Mobile apps have significantly boosted user engagement and brand reach by 15%.
The apps have facilitated a wider audience by providing a convenient mobile platform.
Features like push notifications, Applink/Universallink and in-app browsing have encouraged users to actively seek out deals.
A streamlined purchase process within the app has likely led to higher conversion rates and increased revenue by 30%.
Overall convenience and accessibility have likely resulted in increased customer satisfaction.
Catering to users on-the-go lifestyle is crucial in today’s mobile-centric world.
Leveraging location services enhances user experience by presenting relevant deals.
Simplifying the purchase and redemption process is essential for driving conversions.
Targeted notifications keep users informed and engaged with the latest offerings.
By prioritizing mobile accessibility and a user-friendly experience, the mobile apps have become a vital tool for deal seekers. This case study demonstrates the power of mobile technology in driving engagement and expanding customer reach for businesses in the daily deals space.
