CRM & Marketing Analysis

Optimization to enhance revenue generation

Overview

Identify weekly and monthly trends and generate detailed weekly revenue reports from email marketing campaigns, including metrics such as total mails delivered, total opens, and revenue per send. Create & schedule email marketing campaigns with the best performing deals received from analysts and track campaign performance.

Expertise

Conduct A/B tests by segmenting audiences based on location or website/app activity, analyze test results, and recommend optimization to enhance revenue generation. Identify specialized audience segments for targeted email campaigns, collaborating with marketing teams to tailor messaging and offers. Perform ad-hoc analysis to diagnose campaign failures and recommend improvements for future strategies. Investigate sudden fluctuations in data to determine root causes and propose actionable insights for optimizing marketing strategies.

Technology

Data is extracted from the database using "Python" programming language and analyzed using spreadsheets. Messagegears is used as the Email Marketing & App Marketing tool to send mass emails and pushes to users of website and app. Email/app push campaigns is automated using Python while Emplifi is used for scheduling social media campaigns across various social media platforms.

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