Business Challenges
Our client faced challenges with not having specific product pages. We had a deal page where a user could select a product of her choice but there was no specific page for each product.
Our client faced challenges with not having specific product pages. We had a deal page where a user could select a product of her choice but there was no specific page for each product.
To address these challenges, we implemented a modern front-end solution using React and Next.js. This involved adding product page loading times, improving user experience, and streamlining the checkout process.
Leveraging React's virtual DOM and Next.js's server-side rendering (SSR), we significantly reduced initial page load times. This ensured a faster and smoother browsing experience for users.
We redesigned the product pages with a clean and intuitive UI/UX design. This included interactive product images, quick view options, and personalized recommendations based on user behaviour.
The optimized product pages led to an increase in conversion rates, resulting in higher sales and revenue for the client.
The improved performance and user experience resulted in a reduction in bounce rates, indicating higher engagement and customer satisfaction.
The React and Next.js solution provided a scalable architecture, allowing the client to easily add new features, scale their platform, and adapt to changing market demands.
Adding individual product pages with unique URLs, meta tags, and structured data improved the client's search engine visibility. This resulted in higher organic traffic, improved keyword rankings, and increased brand visibility in search engine results pages (SERPs).